Prachi the label embodies a unique signature aesthetic that seamlessly blends traditional hand-embroidery techniques with contemporary prints. Inspired by a childhood surrounded by a rich tapestry of Indian textiles and influenced by her mother’s impeccable taste, the label embarked on a remarkable journey with a clear vision in mind—to craft exquisite festive wear.

We are embroidery-focused powerhouse, dedicating months to each season’s collection. Our meticulous process begins with extensive research into the origins of the craft, followed by intricately detailed illustrations of our designs.

Our garments are thoughtfully designed, combining modern flair with traditional embroidery techniques, resulting in one-of-a-kind pieces that effortlessly elevate your wardrobe. With an extensive palette of exclusive colors, we offer a diverse range that you won’t find anywhere else, allowing you to express your unique style with confidence.

Every piece is a labour of love, form us to you